I’m a NN/g certified UX Designer, which reflects my commitment to user-centred design and research-driven practice. Over the years, I’ve helped teams improve engagement, reduce churn, and create systems that scale, always with a focus on aligning business goals with real user needs.
My career spans across industries, including fintech, streaming services, fitness, and corporate communication, partnering with global brands such as Boots, British Airways, Technogym, UniCredit, and DAZN, as well as fast-moving startups.
📐
I design from low-fidelity wireframes to high-fidelity UI components, always with scalability in mind. By building component libraries and design systems, I ensure consistency and seamless translation from concept to implementation.
👁️
I conduct moderated and unmoderated usability testing, running A/B tests and gathering behavioural insights to validate design decisions with real users.
🚀
I work closely with project managers, engineers, data scientists, and stakeholders to ensure designs are feasible, scalable, and aligned with business goals. My focus is on creating clarity across handoff, documentation, and delivery.