Industry

Sport Broadcaster

Sport Broadcaster

Company

DAZN

DAZN

Pay Per View

DAZN PPV Hero image
DAZN PPV Hero image
DAZN PPV Hero image

PPV launch: Boxing events, subscription bundles, and global expansion

DAZN launched a pay-per-view (PPV) feature, primarily for major boxing events. These PPV events can be purchased in conjunction with a DAZN subscription, offered as a bundled package. For existing customers with an active subscription instead, there is the option to buy PPV events as a standalone one-off purchase. The initial focus for the launch was on the UK and US markets, with additional emphasis on other markets that boast substantial boxing fanbases. It was then extended globally.

DAZN PPV Apple TV screen
DAZN PPV Apple TV screen
DAZN PPV Apple TV screen
DAZN PPV iPhone screen
DAZN PPV iPhone screen
DAZN PPV iPhone screen

My role in this project

I was responsible for leading the user experience for existing users, managing their complete journeys on each platform where this initiative was launched. Alongside Product and UX Research stakeholders, I conducted a series of user interviews and tests to identify perceptions and improve the overall experience.

DAZN PPV iPhone image for 50% width of the screen
DAZN PPV iPhone image for 50% width of the screen
DAZN PPV iPhone image for 50% width of the screen
DAZN PPV iPhone image for 50% width of the screen
DAZN PPV iPhone image for 50% width of the screen
DAZN PPV iPhone image for 50% width of the screen
DAZN PPV website desktop image for 50% width of the screen
DAZN PPV website desktop image for 50% width of the screen
DAZN PPV website desktop image for 50% width of the screen
DAZN PPV Information Architecture of iOS App
DAZN PPV Information Architecture of iOS App
DAZN PPV Information Architecture of iOS App
DAZN PPV Selection of iPhone screens
DAZN PPV Selection of iPhone screens
DAZN PPV Selection of iPhone screens

Contact

Fancy a chat? Why don't you drop me a line and say Ciao!

© Alessandro Spinosi - All rights reserved

Contact

Fancy a chat? Why don't you drop me a line and say Ciao!

© Alessandro Spinosi - All rights reserved

Contact

Fancy a chat? Why don't you drop me a line and say Ciao!

© Alessandro Spinosi - All rights reserved